JUSTIN CROUCH
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Picks with Pals

Application Design

Summary


Client:   Picks with Pals (MAXminds)
Project:   Mobile Application Design
Role:   Lead Designer & Researcher

Responsibilities:
  • Competitive research
  • Interviewing Stakeholders
  • User Testing
  • Facilitating Workshops
  • Solution Consulting
  • User Stories
  • QA Beta Development
  • Executive Presentation
Tools:
  • Adobe XD
  • Adobe Illustrator
  • Invision
  • Pen, Paper, and a ton of Post-its
Other Designers:   Obaid Ameen
Other Researchers: Sarah Rice

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How might we create an app that sets itself apart from established social wagering applications on the market, by allowing users to create custom wagers on virtually any event, and the use of in-game currency in states where mobile wagering is not legal.

Creating a New Take on Traditional Wagering


Picks with Pals (PwP) embraces a social experience and community feel that enhances the excitement surrounding the wagering. While many applications focus on sports wagering, PwP spans into other areas of entertainment in an effort to be more inclusive to all users.
Alpha
Basic Functionality created by the stakeholders while in the research stage, working towards MVP.
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Design
A functional prototype created in Adobe XD backed by user research and design principals.
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Beta
Implementation of advanced UI and functionality based upon the proposed design and stakeholder MVP.
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Project Output

Detailed Interactive Prototype

A highly interactive prototype based upon user research and stakeholder needs.

Research Output

Consolidated documentation of our research throughout the entirety of the design development leading up to beta.

Project Followup

After the project's design phase ended the stakeholders asked that I stay on as the sole designer for the remainder of the MVP's development.
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Unique Wagers


Picks with Pals allows users to wager on upcoming TV shows, sporting events, even politics, and other pop culture events. Create matches to challenge your friends, play solo matches, or join in on matches created by the community.

These unique wagering methods were proposed by me to allow users who were not familiar with wagering to have a more relatable experience in the application.

Recreating a Welcome Experience


Multiple surveys were conducted throughout the process to gather user data. We interviewed people who used wagering applications, who interacted with fantasy sports applications, and those who never took the plunge into wagering to gather our data.

Click the image to of our results to see more.
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Present Day Update

Unfortunately due to stakeholder backing and the legalization of mobile wagering gambling in many new states PicksWithPals.com is now showing a 503 error as the site and application go dark.

Public Presentation


When presenting the application and it's design concept at a public design event I created a poster covering our process and development. Click the image to view it in detail.
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