Summary
Client: Reily Foods Company
Project: Multi-brand Design System Role: Project Design Lead Salesforce Cloud: Salesforce Marketing Cloud (SFMC)
|
|
How might we leverage the out of the box modules and settings in SFMC's Content Builder, to create a multi-brand marketing design system, for Reily Foods family of brands on a limited budget.
Creating a "starter" email design system ... nine times.
|
While in the discovery stage I was told Reily Foods was in need of a basic drag and drop solution for their email communications in their newly established Marketing Cloud account. Unfortunately it wasn't quite as simple as the statement of work made it seem. Reily Foods needed a simple drag and drop solution for each of their nine brands, vastly different from what they were sold. This is where my solution of how to build a multi-brand design system, on a shoestring budget, came into the picture.
|
Project Output
9 Branded SFMC Modular SystemsLeveraging the OOTB modular layouts and in-app Content Builder settings we created a unique looking WYSIWYG compatible systems for each of Reily's nine brands.
|
|
|
The Solution: OOTB
My solution for Reily Foods' contract concerns was to leverage Salesforce Marketing Cloud's (SFMC) out of the box layouts and functionality to give each brand their own unique look and feel.
By leveraging the OOTB modules we also preserve their ability to fluidly scale within our app allowing the Reily teams to further customize their options within our WYSIWYG editor. |
|
Standardizing with Individuality
While the base stucture of the layouts within SFMC's Content Builder were the same, by implementing custom fonts and colors we took our first step towards individuality.
We pushed that further by them implementing custom CTA styles to match web experiences and differentiating our hierarchy of elements based upon each brands needs. |
|
Legacy: Solution Success
Because of this solution's success it will soon be offered as an entry level solution for our Marketing Cloud clients. SFMC clients will be able to setup and design with their own branded content quicker than ever.
|