ATTN: Public Portfolio Safe Harbor
You are viewing my public portfolio, some of my work cannot be publicly shared. I have done my best to represent the breadth of work in my public portfolio with some details redacted. Upon request I may be able to share additional details.

Under Armour

What: Multi-Brand Design System and User Journey
Role: Design Lead  & Researcher

Under Armour’s disjointed and neglected system of digital marketing design needed to be brought into alignment with their newly established in-store and online branding.

This project grew to encompass multiple brands and customer journeys in the Salesforce Marketing Cloud.

Picks with Pals

What: Application Design
Role: Lead Designer & Researcher

Design and implementation of a gambling application intended to use in-game and premium currency in place of fiat currency. By not using fiat currency this application can be used in states where digital/mobile gambling is not yet available, allowing Picks with Pals to gain a foothold where others cannot.

Bigger Picture Show

Since 2013 I have participated in, and helped plan, a local artist charity event in Indianapolis, IN that benefits a local film festival. Each year we get together to design one-off posters to be auctioned off. Take a look at some of my past work here, one day I'll give them their own page. Read more about the show here.

HomeServe

What: Envision (Salesforce Product)
Role: Marketing Cloud Strategist, UI Designer, & UX researcher

An art of the possible project where HomeServe asked Salesforce to create a roadmap for systems consolidation under the Salesforce Cloud umbrella.

Note: This is one of those projects hidden mostly behind an NDA.

Unique Design Systems

Reily Food Brands

 What do you do when a project is sold as a single brand solution but needs to span nine?
See How it Came Out ›

"Unbranded"

 An "unbranded" design system I created to help in the pre-sales phase at Salesforce.
Meet Natural Pet Foods ›

EBR & Buell Motorcycles

What: Various Brand & Riders Support Projects
Role: Designer

An ongoing engagement with Buell sponsored riders as well as the brand. My relationship with the brand goes beyond these projects as I have ridden a Buell motorcycle for over a decade now. It's always nice to work with a brand you have a personal investment in.
© Robert Justin Crouch 2021
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